October 22

The Best Online Marketing Strategies on a Tight Budget


Real Marketing

Real Marketing Information and issues internet marketing

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The Traffic Strategy In A Nutshell:

Step 1:

Start by trying to think of things that people would search who have the problem that your product solves. Think of long-tail keywords and not really broad keywords.

For example, if you’re a plumber, think of keywords people would search for where your services would help. “How to fix a leaky faucet” or “How to unclog a toilet when plunger isn’t working”. I’m not a plumber so I don’t have the best examples. However, the simplest way to do this is to go to Google and start typing in some keywords and seeing what Google autofills in.

Let’s say you have a software solution that writes email copy for people… What things would people search for that are long-tail keywords people might search that your solution can help?

Google’s suggestion will be a good start to find some of these keywords. As you dive deeper into the process, there are several other ways to find keywords to target.

However, this first step gives us ideas of things that people are searching for where your solution can shortcut the distance between their problem and their goal.

Step 2:

Once you have 5 or 6 long-tail keywords that you want to start with, create a piece of content for each of them. It can be a podcast episode, a written blog post, a video, or some combination. We personally often hire a writer from the Problogger Jobs board to write us a handful of articles around the keywords we give them. You can do whatever works best for you and your flow to get some content out.

Publish these articles to your blog (we like self-hosted WordPress blogs). We’ll be using these articles to initially drive traffic to.

Step 3:

In Google Adwords, create a campaign for each article and write ads promoting each blog post. We typically like to create one campaign for each country we’re targeting as well. That way, if it works well in one country, we can scale by duplicating the campaign in another country.

Example for a plumber:

  • Campaign: “How to fix a leaky faucet – US”
  • Ad group #1: Keywords: [How to fix a leaky faucet] [Fix a leaky faucet] etc.
  • Ads: Create at least 2 relevant text ads for the article so that you’re always testing

So the campaign is always the main keyword for the article. The ad groups within that campaign are based on the keywords you’re targeting. I put them in brackets “[ ]” because that tells Google that we only want the ad to show up if they search that exact term in that order. For the ads, always have 2 ads running so that you can constantly split test and beat the current control.

Create a campaign:


Create your ad groups:


Create your ads:

Step 4:

Create retargeting ads on Facebook and Google Display Network and point people to your offer.

We basically use Facebook ads and GDN solely for retargeting. Remember, I mentioned that if we use interest targeting on Facebook, we’re probably interrupting people with an ad that’s probably not super relevant. However, if we retarget people who viewed a piece of content that was related to their problem, we know that this offer is super relevant to them. We used the initial Google ad and blog post to get people to “raise their hands” and say “I’ve got this problem that I need solved” and now, with retargeting, we’re putting the solution to their problem right in front of their face.

From a prospect from it looks kinda like this:

  1. My faucet is leaking – I’m gonna Google it and see what my options are
  2. See an article – “5 reasons your faucet is leaking”
  3. Later that day, they’re on Facebook or some random blog and they see an ad: “The simple solution to leaky faucets – Get in touch with Bob the plumber”
  4. The prospect thinks in their mind “whoa – how did this random ad know I needed a plumber?”
  5. Prospect revisits your site – This time to your offer page
  6. Prospect calls you because the ad they just saw was timed amazingly

That flow works with pretty much any business… Just replace the blog article and ad content with what’s relevant to your business.

You get them to “raise their hand” and tell the ad networks they have a problem that needs solving through search ads and quality content. You follow the “hand raisers” around the internet with your offer to fix their problem.

Here’s a simplified version of this new advertising flow:

When done correctly, this honestly gets people thinking that you’re inside their head. Everything looks so well timed and your ads just seem like they’re popping up at the right place at the right time.

This strategy grows your Facebook fan page. As people see your ads on Facebook, more and more of them will like your page, giving you access to promote organic and paid content to them.

This strategy grows your brand and name recognition. It will appear to the people that enter your ad ecosystem that you have a massive ad budget. They’ll see you everywhere.

And here’s a little “teaser” shot:

Lets go down the Rabbit Hole have a system  that is simple [k.i.s.s] and cheap under 8 cents a lead get it right Facebook and you tube Ads can be very cheap for a little be of work

Facebook Traffic I mean 8 cents lead. create a lead magnet why not get paid while getting leads.

go to ClickBank grab an item ebook/audio/video etc.

lead capture mechanism. no opti n  page needed facebook lead ads go to thank you page put email responder there reply with  the download page you get a lead $$$ in your pocket @ 8 cents a lead

You Tube is even Better Google Gives you $100.00. for Ads use the above system leads come rolling in


If you want to turn a profit online
then you need to be able to make sales.
However there is process that you need
to put in place which I can break this
down for you in 7 steps…

STEP #1 – You need a squeeze page. Your
squeeze page is designed to collect the
names and email addresses of your
visitors. In return for their
information you give them a free gift
like a short report that solves a small
problem or part of a bigger problem.

STEP #2 – You need a sales page. Your
sales page is designed to build desire
for your product and present it in the
best light possible and so people want
to buy it. It contains your payment
button so that you can accept payments

STEP #3 – You need a customer squeeze
page. Just like your squeeze page your
customer squeeze page is designed to
organize your free subscribers from
your paying customers. This keeps your
business organized so you can offer
better products to them in future.

STEP #4 – You need an upsell page. Your
upsell page is presented to your
customers immediately after they’ve
registered as a customer and is
designed to sell an improved version,
or more of the main product. This page
will contain your payment button so can
accept more payments online. It will
also contain a bypass link so customers
can pass on the offer.

STEP #5 – You need an access page for
main customers. This page contains the
product files advertised on your sales
page in Step 2. Customers that pass on
Step 4 are taken to this page.

STEP #6 – You need an access page for
upsell customers. This page contains
the product files advertised on your
upsell page in Step 4. Customers that
buy on Step 4 are taken to this page.

STEP #7 – You need traffic. Now that the
system has been built you need to send
traffic to your squeeze page, Step 1 of
your funnel.

This is the process to building a BASIC
sales funnel that builds your list,
hands out free content, sells your
product, collects customers, upsells
more content, and delivers the products

Of course there is *WORK* involved for
every step. But once it’s done you only
have to focus on getting traffic and
the rest will work in the background.

In the webinar session I walk you
through this ENTIRE process
step-by-step within 60 minutes and then
how to improve the funnel to increase
your profits.




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